<b>Niche Marketing</b> Should Not Focus On Gender - FA Mag

<strong><b>Niche Marketing</b> Should Not Focus On Gender - FA Mag</strong>
Marketing financial planning services to women as though they are a niche market is a strategy that advisors should reconsider. The hype over this &quot;niche&quot; centers around statistics such as “females have over 50 percent of the market share” and “women ...
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